About Us

3 ferns books is a self-publishing boutique studio led by Leesa Ellis, a professional book self-publishing mentor with 25+ years of experience in the publishing & design industry. We help coaches & consultants from the health & wellness industry to conceive, write, design, publish and market their transformative non-fiction books. 


Unlike independent contractors, who only cover one or two aspects of your book project (whether editing, proofreading, design, or marketing), 3 ferns books is a genuine one-stop-shop for non-fiction, self-publishing projects. 


  • Full and comprehensive support from Leesa, from day one of onboarding and even AFTER the book is launched.
  • A 100% professional final product. Our team of artisans carefully takes your project through every step of the book production process. We edit, design, format, and proofread the best book possible. 
  • A personalized and realistic marketing plan to help bring sales and increase positioning.
  • High-quality physical copies if the author wishes to have a print edition. 
  • Personalized customer service. 
  • The reassurance that we will do our absolute utmost to help you bring a beautiful book into the world.

About Leesa 

Leesa Ellis is a self-publishing mentor with 25+ years of experience in the wonderful trades of print design and publishing.


  • Before going freelance, Leesa worked for commercial offset and digital printing firms. She polished her publishing skills while working for a literary & fine arts publisher in Christchurch, New Zealand. 
  • Over the years, Leesa has worked on a diverse range of projects of varied sizes and scopes. Although she is based in New Zealand, she loves working with clients around the globe, particularly in the USA and Canada. 
  • Besides being a creative person, Leesa is also technically skilled. Her eye for detail is top-notch and she can run Adobe Creative Cloud with her eyes closed. Leesa has all the design and organizational chops required to make a book project spectacular.
  • Leesa is a warm, friendly, and approachable person. As such, she operates a Diva-Free Zone. Her goal is to work WITH her clients to achieve THEIR goals. She has no personal agenda, and she’s not out to waste her client’s time – she’s quick, efficient, and organized. Leesa is not prone to missing deadlines and she strives to always keep her promises.

Target Audience 

3 ferns books work primarily with coaches, consultants, and service providers from the health, wellness & personal development industry. We strive to serve the following professionals: 


  • Massage therapists
  • Physical therapists and physiotherapists
  • Aromatherapists
  • Life coaches
  • Relationship coaches
  • Yoga teachers
  • Mindset & meditation coaches
  • Naturopaths
  • Reiki practitioners
  • Energy healers
  • Ayurvedic wellness coaches
  • Nutritionists
  • Dieticians.

Services & Packages 

3 ferns books has one signature package (Your Brilliance In A Book) and several one-time offers, such as a non-fiction writer’s group program, book coaching Retreats and VIP Days, and book marketing services. The fee for our signature package starts at US$7,497 and our consultation rate is $250 per hour. 


We welcome collaborations with entrepreneurs, health & wellness professionals, digital marketers, publishers, agents, and brands that are relevant to our target audience. 


To discuss any potential collaborations or features, please write to our CEO & Founder at the following email address: hello@3fernsbooks.com


Contact Details 

Leesa Ellis, CEO & Founder: hello@3fernsbooks.com

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